Customer Reference Professionals Association
Improving Customer Reference Programs
Welcome to the largest industry association and community of Customer Reference professionals worldwide. Our mission is to:
Share best practices among Customer Reference practitioners internationally.
Match people skilled in creating Customer Reference Programs with corporate initiatives worldwide.
Promote Customer Reference Programs as a proven method for increasing revenue in organizations of all sizes.
If you’re building or improving a Customer Reference Program then please download our FREE ebook - Managing Customer Reference Programs, register for our next Event to network and share best practices with other Customer Reference marketing professionals, or view the Customer Reference Program RESEARCH library.
Many of these best in class Customer Reference Programs are managed using the best practices and community exchanges we facilitate through Annual Membership:
Are you looking to benchmark your Customer Success inititaive against these and other world class customer reference programs? If so please consider completing the Customer Success Benchmark Model - you'll receive a score to understand the evolutionary stage of your reference program compared to others.
What is a Customer Reference Program?
A Customer Reference Program (CRP) is a centrally managed function responsible for coordinating and fulfilling requests for customer references to assist the Sales team acquire new clients and help Analysts, Press and Investors validate customer success stories.
Why create a formal Customer Reference Program?
Every customer you have is a member of your sales team! Customer testimonials are critical as buyers increasingly rely on peer advice in purchase decision-making.
A well managed Customer Reference marketing program can attract more prospects, shorten sales cycles and increase customer wins IF managed effectively... please see our FREE ebook - Managing Customer Reference Programs to learn more.
WARNING: An uncoordinated management of customer references results in:
- Lost time through sales reps individually chasing other sales executives to acquire references.
- Overused or underutilized customer references.
- Inability to fulfill customer reference requests for some industries/products/geographies.
- Delays which lengthen sales cycles.
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